25 years after it first launched, Lancôme has reinvented its L’Absolu Rouge lipstick range which now comes in a dreamy, black lacquered case and three finishes: sheer, cream and matte. The new bullet also features a luxe, click-to-open cap featuring Lancôme's signature gold rose, which is a nice, expensive-feeling touch.
Of the new, 36-strong shade range, 14 have been created by my bestie (and Lancôme’s Creative Director), Lisa Eldridge. These include four that the brand has tipped as global ‘star shades’: Rose Lancôme (378, matte), Nuit & Jour (202, sheer), Pourquoi Pas (317, sheer) and Caprice (132, cream) – which are swatched in that order above.
Fans of the original formula need not fear: the new shades share the same moisturising mix that promises to leave lips comfortable and hydrated for up to eight hours. I’m wearing the matte red shade above, Isabella, right now, and I can attest that it feels creamy and lightweight to wear – thanks, in part, to the vitamin E in the formula. (I’m also mad about the colour, a perfect Hollywood red).
Other shades I gravitated to at the launch event included the nude cream Suspense (#343) and pretty, pink Rose Rendez-Vous (#381), swatched here with Isabella in the middle. The new range is on counter now at €31 a pop. Are we liking, and is any shade in particular calling your name?