There were so many brilliant aspects to the recent bloggers trip to London, to visit the Smashbox popup shop in Boxpark, Shoreditch.
Picking up some tips from the supremely talented Janine Bird, National Makeup Coach for Smashbox, on the tricky techniques of contouring and flicky eyeliner. Finding out all about the brand’s latest releases – stay tuned for a post on my favourites. Staying in the awesome Ace Hotel in Shoreditch (which heavily influenced the design of The Dean in Dublin - and was tipped the nod to by Emma Mac, in our Insider’s Guide to London).
And of course, having great craic altogether with fellow bloggers and vloggers from Ireland – the gang included Karen from LovelyGirlieBits, Melanie Murphy, Susan Conley from Bright and Beautyfull, Shiv from Letzmakeup and Cherry Sue.
But the absolute highlight – the cherry on the top? That would be discovering the Be Legendary lipstick in Fireball Matte. So good that it’s made grown women cry (true story!), this perfect orangey-red matte is vibrant and punchy and pigmented. This is the type of colour that in one swipe, can instantly transform your look, brightening your complexion and making you seem magically more glamorous and put together. It looks different on everybody but absolutely brilliant on all skintones and ethnicities. And especially brilliant under the studio lighting in the Smashbox store, which is why I look so pleased with myself wearing it in the photo above.
|Janine doing her thang|
And the best bit? It hangs around for hours – without drying out the lips (that’ll be the shea butter and Vitamins C and E in the formula, then). Lipstick lovers, TRUST: you need this in your life. Fireball really is the stuff that lipstick legends are made of – and at €21, we’re not talking crazy money either.
You can of course pick up Fireball from your regular Smashbox counter (the one in Arnotts is a beaut), but if you'll be in London before the end of August, I'd highly recommend a wee trip to Smashbox at Boxpark. With all sorts of events and services (check 'em out here), the pop-up gives makeup fans the chance to step on set and fully immerse themselves in the brand, which has its roots in the photographic heritage of Smashbox Studios, LA. And make sure you snap a selfie or two with the Diva ring-light - it's unreal.
So tell me, are we liking?