Max Factor is 80 years old this year, with its roots in the Hollywood film industry. And, starting with the announcement in January of Marilyn Monroe as their Global Ambassador, the brand is making sure it’s a year to remember. We’ve seen a string of gorgeous beauty launches from them in recent months, so I’ve rounded up my favourites to pay suitable homage.
The six-strong range of Crème Puff Blushes has drawn favourable comparisons to much spendier products like the Hourglass ambient lighting or Mac Mineralize blushes. Offering buildable colour in a range of pretty, face-enlivening colours, these will go down in the history books as one of the best beauty products of the year. They give a lovely flattering glowy type of flush and are a steal at just €11.49. This one, Nude Mauve, has become my go-to, wear-with-anything cheek colour of choice.
Max Factor’s Creme Puff face powder has seemingly been around forever, but I’ve only got round to trying it out this year. The scent reminds me of snooping through my grandmother’s makeup stash – it’s old-fashioned yet glamorous in equal measures. I love vintage inspired makeup – a red lip and flicky black liner – and this is perfect with that, but it’s also just a really nice, face-perfecting and mattifying face powder. I’m liking it so much that I didn’t run out screaming to repurchase when I ran out of my usual standby, MAC Blot Powder. And at €8.99 this stuff is considerably cheaper.
Continuing with that slightly retro vibe, I have all kinds of soft-focus feelings for this Glossfinity nail colour in Cute Coral, €7.49, and the matching lip crayon in Subtle Coral (which I'm wearing above). I associate coral with 1950s glamour – the cheery, fun alternative to a bright-red pout – but also with sunshine and spring; it’s a timeless colour that never seems to date.
For eyes, this month saw the launch of the brand’s Glamour Extensions 3-in-1 Mascara, €13.99, which is so good. It’s quite aptly named, too, as it does mimic the effect of extensions: defined, sweeping eyelashes with lots of curl and length. I’m wearing it here with Max Effect Mono eye shadow in Golden Bronze, which is a great everyday shade for when you want a quick wash of colour over the eye. I love this type of product and this is every bit as good as the favourites I showed you here. And while we're talking eyeshadow, let's not forget these or these.
Are you on the Max Factor bandwagon? What else do I need to get on to my face, STAT?