The thing about Made In Chelsea's Binky is that, despite her glossy good looks (she's even prettier in person), riches and fame, she somehow manages to be very relatable - that, coupled with the fact that she's genuinely nice and fun, is part of her popularity on the show.
And I reckon her beauty line, Binky London, is set to be just as popular: not just cos it's hers, though that's part of it, but because the products are decent and the pricepoint, €3.95 for everything, is nowhere near as posh as the lovely lady herself.
I'm still wearing the nail polish that was applied at the Irish launch last week - a chocolate creme and semi-sheer nude with a touch of shimmer (I forgot to take the names and can't find them on the website, soz bbz!) and they're performing very well.
Finishes include metallic, gel effect and glitters - Binky was rocking a fab purple glitter, which she says is near-opaque in just one coat - and there are plenty of shades to choose from.
Other products in the line include twist-up eyeliner pencils, waterproof and regular mascara and a range of lipsticks that are enriched with Vitamin E. The mascara brushes look very promising and I'm looking forward to trying more of the range - you'll find it in chemists now.