07 February 2014

Massimo Dutti launches on Dublin's Grafton Street

Spanish fashion brand Massimo Dutti has brought its signature brand of classic elegance to Dublin's Grafton Street, setting up shop in what was previously HMV’s flagship store.

Much like Cos, Whistles and & Other Stories, the brand bridges the gap between highstreet and high-end; its 'classic but contemporary' aesthetic is perfectly pitched towards my age group and I can see this being a favourite work-wear haunt.

Part of the same group as Zara and Pull & Bear, Massimo Dutti originally specialised in men's fashion and branched into women's wear in the early 90s; children's, accessories and fragrance lines soon followed.

For SS14, the colour palette is chic and soothing: think lots of neutrals and blues.  The accessories are stunning - I'd like a leather clutch in every colour - and fabrics seem luxe and quietly expensive (when they're not prohibitively so; the leather jacket here, also available in black, is €350; the leather pouches €69.95.)

You know those impossibly elegant women you see when you're on holiday in expensive European coastal towns? The ones all cool and chic and breezy looking while you're sweating in a sundress? They look like they shop here.

Are you familiar with the brand?


The Dainty Dolls House said...

These look really nice doll. I love the cream dress with the leather jacket, that is stunning. I always attempt to look chic on holiday, but something always goes wrong, haha. Have a lovely weekend doll xo

Emma Henderson said...

Kizzy I know the feeling - I always end up in an array of Primark/Penneys dresses looking shiny and frizz-tastic!

JenJen said...

Looks tres chic!

Anonymous said...

Must check the shop out next time I’m in Dublin, looks very Spanishy!

Chic 'n Cheap Living said...

Very cool! I like the tweed jacket styles!

Chic 'n Cheap Living

Amy Fashion Blog said...

I have never heard of this brand before

Pink Elephant Blog said...

I love Massimo Dutti, but usually shop there when I'm abroad - so much cheaper! :) x

alex @ pinkelephantbloggin.com

Anonymous said...

I just stared my blog the other day and would love if you could check it out. Any tips?
Thanks :)

Kim Alston said...

Give me those sandals, clutches and that brown leather jacket! HAHAHA

Regina Doran said...

I will definitely check this out, looks great.

Anonymous said...

I haven't heard of this brand but it sure sounds amazing and looks amazing! I can only hope it comes to Australia! M.Mae.