11 March 2013

New MAC Mineralize Rich Lipstick in Lush Life: Review, Pics, Swatches

MAC might be prolific with their collections and collaborations, but a new lipstick formulation is not something that comes along every day.

MAC Mineralize Rich Lipstick Lush Life

Freshly launched as part of the permanent collection, the new Mineralize Rich range joins the six existing formulas (Ampified Creme, Cremesheen, Glaze, Lustre, Matte and Satin) and is easily MAC's most luxurious lipstick offering to date. Enriched with no less than 77 minerals, these are designed to really nourish the lips and promise lasting moisture, a creamy formula and great colour payoff.

MAC Mineralize Rich Lipstick Lush Life

Different shades are available in different regions but here in Ireland we'll be able to choose from 12 shades, which include nudes, corals, pinks, reds and the one I was given to show you today. Lush Life is a classic berry shade that MAC describe as a cool toned plum, and it's gorgeous. 

I've found MAC lipsticks drying in the past (check out my Impassioned review) but this was incredibly comfortable to wear. One swipe gives a slightly translucent, glazed effect, while two delivers a more opaque finish with great pigmentation and a slightly glossy finish.  It has great pigmentation, fades evenly and leaves a subtle stain behind.

MAC Mineralize Rich Lipstick Lush Life Swatches

And it's not just the formula that's different: the packaging, with its unique shape, matte cap and magnetic closure, feels more high-end, too. The larger bullet means it's easy to apply evenly, and you also get more product in the tube.

All of this explains the price hike, and here's the only bit of bad news. A Mineralize Rich lipstick will set you back a cool €26.50 as opposed to €17.50 for a lippie from any of the existing lines. Sheesh...that's one helluva price to pay.

MAC Mineralize Rich Lipstick Lush Life Swatches FOTD

But you know what? For this formula, I totally would - and the tangerine Lady At Play looks likely to be my next investment.

What's your favourite MAC lipstick formula, and will you be checking out this brand new line?
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