Freshly launched as part of the permanent collection, the new Mineralize Rich range joins the six existing formulas (Ampified Creme, Cremesheen, Glaze, Lustre, Matte and Satin) and is easily
MAC's most luxurious lipstick offering to date. Enriched with
no less than 77 minerals, these are designed to really nourish the lips and
promise lasting moisture, a creamy formula and great colour payoff.
Different shades are available in different regions but here in
we'll be able to choose from 12
shades, which include nudes, corals, pinks, reds and the one I was given to
show you today. Lush Life is a classic berry shade that Ireland MAC describe as a cool toned plum,
and it's gorgeous.
MAC lipsticks drying in the past
(check out my Impassioned review) but this was incredibly comfortable to
wear. One swipe gives a slightly translucent, glazed effect, while two delivers
a more opaque finish with great pigmentation and a slightly glossy finish. It has great pigmentation, fades evenly and
leaves a subtle stain behind.
And it's not just the formula that's different: the packaging, with its unique shape, matte cap and magnetic closure, feels more high-end, too. The larger bullet means it's easy to apply evenly, and you also get more product in the tube.
All of this explains the price hike, and here's the only bit of bad news. A Mineralize Rich lipstick will set you back a cool €26.50 as opposed to €17.50 for a lippie from any of the existing lines. Sheesh...that's one helluva price to pay.
But you know what? For this formula, I totally would - and the tangerine Lady At Play looks likely to be my next investment.
What's your favourite
lipstick formula, and will you be checking out this brand new line?