So what are the Apocalips (apart from seriously brilliantly named)? They're a range of eight really pigmented liquid lipsticks that come in a gloss-alike tube, with a doe foot aplicator. I picked up Luna, a creamy apricot, and Nude Eclipse, which are the type of shades I'm gravitating to these days.
They look a little bit glossy when first applied but that soon fades and you're left with a sort of satin finish - there is a slight sheen, as opposed to shine. They're creamy and comfortable to wear although I do find 'em slightly drying on the lips - especially Luna, for some reason. I really like these but I do think some of the hype surrounds the formula, rather than the product itself - liquid lipsticks are still not all that common, and for many, this is their first experience. But there are some great options already out there - like the brilliant Collection lip creams , which are also incredibly well priced.
I bought these for around the €6 mark in Superdrug - which always tends to be a few quid cheaper than Boots - but the RRP is €7.95. What do you think, have you tried 'em yet? Do you plan to?