25 January 2013

New! Merumaya Integrative Effective Skincare Launching This February

So a skincare launch is a skincare launch is a skincare launch, right? Well, not when the person behind it is a woman like Maleka Datta. If you don’t immediately recognise her name, you will recognise the brands that she’s worked with. Part of the team that grew Clinique to #1 in the UK, she also headed up Origins in the UK and Ireland before moving to Lancôme to oversee one of the brand’s biggest ever launches, Genefique.

Merumaya Integrative Effective Skincare Iconic Youth Serum

After 30 years living the dream, she realised that actually, she wasn’t. An entrepreneurial streak runs in the family – her Dad always wanted to go out on his own, but never quite got there. Though if he had, he knew what he’d call his brand: Merumaya combines the first two letters of every family member’s name, so by using it, that particular dream has also come to life.

Merumaya Integrative Effective Skincare Range

When Maleka talks me through her range I am genuinely excited. The ‘Integrative Effective Skincare’ approach combines the best that nature has to offer with the most scientifically proven ingredients, to fight further aging while reducing the existing signs. The products are packed with powerful active ingredients in anti-blemish formulas: they sound exactly the answer to my current skincare woes.
Merumaya Manual Cleansing Brush
Manual Cleansing Brush

Currently the range includes cleansers, a moisturiser, eye-cream, face mask and peel, along with a manual cleansing brush and daily cleansing cloths (which are heavier than muslin to retain the warmth of the water, but lighter than a traditional face cloth). Everything feels high-end and luxurious, with melty, sensorial textures and the gorgeous Merumaya trademark scent. The cleansing balm particularly interests me: I think I may finally have a contender for Liz Earle’s place on my bathroom shelf.
Merumaya Integrative Effective Skincare Range

Pricewise, I am in for a pleasant surprise. Nothing is more expensive than €43.50 (that’s for the serum, and the sterling/euro conversion is fair and decent, too). Maleka is saving costs on advertising (there isn’t any), on packaging (simple, hygienic and effective), and by taking an initial hit to her bottom line.
It surprises me how much I’ve enjoyed the meeting. At one stage, Maleka is talking about the importance of feeling good as well as looking it. “You know when you see a woman who’s 100% confident in herself and what she’s doing, and it’s so attractive - it draws people in?” I think anyone who’s ever met her will know exactly what she means.

Merumaya Integrative Effective Skincare launches in Arnotts in February. I’ve just started my regime so watch this space for my reviews in a few weeks’ time!
What’s your favourite skincare brand?


Roxy said...

So cool you got to meet her she sounds like an inspiring woman!

Adele said...

Wow! Great pedigree behind the brand.
Have a fab weekend Hun xoxo

Elsa de Diego said...

That's exactly what I though...a brand with pedigree! I am so bookmarking this post. Thanks for sharing, darling! Have an awesome weekend

Emily said...

Oh I do love a good face mask. Will definitely have to check this range out, sounds luxurious and without needing to break the bank!

PS Loving the new look on the site :)

Me Likey a Lot said...

Wow - great post. I have never heard of this name before but my favourite skin care brand is probably Lancôme so I'm definitely interested.
K xx

fluff and fripperies said...

Definitely keep an eye out on the products when they launch! Reviews will follow, but first impressions are very, very good.

Johanna said...

Holy cow! Your new blog design looks amazing! Bravo!

fluff and fripperies said...

Thanks so much Johanna! There are still a few tweaks to be made but I'm really happy with it xo

Chic 'n Cheap Living said...

It sounds like a great collection and we can't wait to hear more reviews!

p.s. I just came to the site (have kept up on the reader) and love the new look!

Chic 'n Cheap Living

Anonymous said...

I absolutely love your new layout and design!! Beautiful!


Sam said...

Hi dear, love love your new blog design, it looks so chic and savvy! Well done!

The Chic Sheet said...

Great post! Thanks for the follow, I am following you back on Bloglovin. Come by any time!


fluff and fripperies said...

Delighted you like the new design - thanks lovelies!

Anonymous said...

I'll be looking forward to the review!

life is style said...

looks great :)

Mary Kapsi said...

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Laura said...

Loving the new design Emma, fab! :) xo

Anonymous said...

Thanks for introducing this exciting brand. Beautiful products!


Krystal said...

sounds like a good product! i'm using kiehls now and loving it - also that clarisonic thing!

Beauty Balm said...

I just read about this range in a mag recently - can't wait to try x

Emily Marie {Isnt That Charming} said...

Very cool - can't wait to try out her new line!
Isn’t That Charming.