Did you know that Max Factor's 2000 Calorie Dramatic Volume mascara is 20 years old?!? Nope, me either. This product has been around so long and has so many devoted fans that I'm frankly amazed I haven't tried it before now. It's been given a bit of a makeover, as have the other two products in the 2000 Calorie collection. For the past couple of weeks I've been using all three, courtesy of the brand, to try and figure out what the fuss is about.
L-R: Waterproof, original, curved
While I'm not entirely blown away by the original version, I do think it's a nice, reliable, everyday mascara. The formula is quite dry, and I wouldn't describe the effect as dramatic, but it gives quite a full, soft lash look. You do need several coats, but it builds up well and doesn't go crunchy.
The waterproof version gives similar results but has a thinner brush, which personally I prefer, and comes in a black tube with blue writing. But my pick of the bunch would be the latest addition to the line, 2000 Curved Brush Volume & Curl, which does exactly what it says on the tin. For me, this is the one that really does create a dramatic, flirty flutter - it's what I'm wearing in the photo below, and the one I've been reaching for most often.
All three variants are very reasonably priced at €8.99. Are you a Max Factor mascara fan?