29 August 2012

New! No 7 Foundation Match Made Service (AKA when Fluff and Fripperies Met The Fabulous Lisa Eldridge!)

Starstruck!

So I gave you a hint in yesterday's post and today I'm spilling the beans on what Boots No 7 have been up to for the past three years, under the guidance of their supremely talented creative director, Lisa Eldridge.

Call in to your closest Boots and you’ll find that the entire range has been given a makeover, from the counters to the uniforms to the products themselves, which have been updated with new colours, textures and formulas across the range.

A few weeks ago I had the chance to meet the lovely Lisa herself (and she is SO lovely, both in manner and looks), who introduced us to a new service being rolled out as part of the brand's relaunch. Tidemarks should be a thing of the past as the No 7 Foundation Match Made Service uses Pantone technology to scientifically match women to their perfect shade.



So how does it work? At the launch I was measured by a No 7 advisor who used a small hand-held measurement device against my jaw line - after first removing a small strip of makeup from that area. This assesses and records the exact colour of the skin using a combination of lights and a camera - it can take upwards of 200 photos of your skin in the blink of an eye!

After talking through your preferred texture and finish, you’ll be matched up with one of 17 new ‘skin-true’ shades, which are the same across all No 7 foundation types. The shades were formulated after measuring the colour values in the skin of more than 2000 women of all ages and ethnicities, and identifying 17 main colour clusters.

I think all of us who have a selection of not-quite-right bases gathering dust will really welcome this new innovation. The foundation I've been matched to is in the post so I can't share my thoughts on that just yet but the shade surprised me -  I'm Cool Ivory, and I didn't know I was  quite that pale!

Are you looking forward to checking this out for yourself?

28 comments:

Charlie said...

oo this is exciting i cant wait to try this! x

Adele said...

Wow! This is a massive step forward for them, will have to go check it out!
Happy Wednesday Hun xoxo
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Anonymous said...

If this works properly, it could well be revolutionary. I'm going to pop down there next week and see what shade I am.

The Dainty Dolls House said...

This is awesome!! If it works, it'll be the best thing in make-up for a long time. Being mixed race, my skin tone is hard to pin point precisely, so I end up having to get something that doesn't always match perfectly & sometimes it's never in the shop. This would help me masses :))) I want to play about with too, haha! I like gadgets ;) Have a lush day doll...you look marvellous, so pretty! xx

Roxy said...

Sounds so cool! Look forward to your thoughts on the shade you were matched to.

Mandy said...

Love Lisa you lucky girl to meet her!!!

Laura said...

Amazing!

Sally O'Gorman said...

Love this! Must try it :)

Victoria said...

This is so cool!

The Hearabouts said...

Soooo amazing, I'd love to try it!

S., The Hearabouts

Leslie said...

Genius! Color matching is always a tough one. I'm sure this will be a successful tool for women!

leslie

Anonymous said...

I saw that as I was walking past Boots today. Such a great idea!!You lucky lady meeting Lisa Eldridge

Alex said...

ahhhh, I'm so jealous you met her!!! you both look stunning - love your dress, beautiful colour.
I can't wait to go to Boots and try this service, exciting. xx

Caroline said...

This sounds great! I hate ending up buying a foundation that ends up not being a great colour match and feeling like I look a bit orange all day!

Caroline x
Caroline's Catwalk

Anonymous said...

Oh wow! I could certainly do with this!

Anonymous said...

Oh wow! I could certainly do with this!

Coco said...

Impressive!I'd love to check it out for myself...

Actionmags L said...

That must have been amazing to meet Lisa --- a dream come true . The gizmo sounds deadly I am sick of mismatched foundations

Pauline Terese. said...

You look beautiful:)

I'm inviting to my blog!

Emma Farrell said...

I would love to meet her, you are sooo lucky!! Also a fantastic idea, for colour matching, they are doing something similar on Sephora...

Anonymous said...

Great device! It's a challenge to find the perfectly matching foundation tone.

LUXESSED

Sam said...

It must have been so exciting meeting her! Sounds like an incredible and intelligent way of finding a foundation!

Nicola @ The Sequin Cinderella said...

This sounds like such a fab and interesting experience! Lucky u x

www.thesequincinderella.com

Emma said...

You both look gorgeous! I LOVE your outfit Emma! Where did you get your ring? It's not the one you got recently is it?

I watched Lisa's video talking about the new No. 7 line yesterday and I think this gadget is so cool, I'm dying to have a consultation and try out the foundation! I assume you'll be doing a review soon? :)

Emma x

Bravoe Runway said...

No7 sounds like an amazing foundation. It's hard to find the perfect shade so a company offering such a vast selection is definitely 1 big step forward for everyone.

Rola said...

Thanks for stopping by my blog, Emma. I think your blog is fantastic and I can't believe you met Lisa E.. She is one of my favorite makeup artists:)

fluff and fripperies said...

Emma, yep, that's the ring I blogged about recently :)

Eimear Mc Keown said...

Can't wait to try this out! After years of searching, swatching & buying I still haven't found a foundation pale enough for my skin. You look lovely Emma, the pastels are very pretty x