May is Melanoma Awareness Month, a global initiative to promote the early detection and prevention of skin cancer.Here in Ireland, skin cancer is the most common cancer and Irish men are a particularly high risk group. Just one blistering sunburn can double your chances of developing melanoma later in life, and a staggering 90% of skin cancers are completely preventable.
Skincare specialists La Roche-Posay are behind the SOS Save Our Skin campaign to raise awareness and hopefully, get people talking about this issue.
So please, take a few minutes to watch the video, share the message and encourage your loved ones to pop on the sunscreen and regularly check skin for irregularities.
To help save Irish skin, join the SOS Save Our Skin Cause at http://www.sossaveourskin.ie/ and La Roche-Posay will make a donation on your behalf to the Melanoma Trust.