21 April 2012

Alice Dellal for Chanel



At the hairdressers this weekend I opened up the latest issue of Red magazine (which I love, but that's not the point there) and was stopped in my tracks by this image for the latest Chanel campaign.

The ad, featuring Alice Dellal, is a huge departure for the fashion powerhouse with a definite punk aesthetic. Ripped fishnets! Tattoos! Nose piercings!

While I can't help wondering what Madame would make of all this - I like to think she'd have approved - I have a personal weakness for all things punk, so I'm definitely a fan. But I was also reminded of this conversation with Rosemary MacCabe: just what statement are they trying to make, here? Is counter culture now just culture?

What do you make of it? Tell me in the comments!

8 comments:

Anonymous said...

I'm waiting for this recession to breed the next counter-culture... @AveTeresa

FaceOfThunder said...

I love this! It's like saying Chanel gives everyone that bit of classiness. Whack a bit of Chanel with anything and you still look a million pounds :)

Livvy x

Sam said...

Ohh yeah...you are so right. This is definitely not the design aesthetic we've come to know and love from Chanel. I do like the rock edge on its own but I would have never associated it with Chanel

Sarah Lanagan said...

Really like the campaign but it doesn't scream Chanel - who traditionally are a lot more prim/classic. I guess they want to appeal to a different demographic as their core buyers aren't going anywhere soon.

Plus, after the recent surge in copy cat quilted handbags they might be doing a Burberry and changing tact for a while - just to prove they're still at the top for a reason!

Sarah Lanagan said...

Really like the campaign but it doesn't scream Chanel - who traditionally are a lot more prim/classic. I guess they want to appeal to a different demographic as their core buyers aren't going anywhere soon.

Plus, after the recent surge in copy cat quilted handbags they might be doing a Burberry and changing tact for a while - just to prove they're still at the top for a reason!

little t said...

It is definitely a huge step away from their current brand image- and the Chanel brand has arguably some of the strongest upper-upper-class associations in the world. I wonder why the shift? (It's almost shocking- haha)

fluff and fripperies said...

T, I felt the same way! I kept flicking back and staring at it, the hairdresser must have thought I was mental.

yiqin; said...

love her!