I've never been a fan of the dewy foundation look. There, I said it. I prefer more of a matte finish, with a decent level of coverage, that's going to hang around all day. It's been kinda lonely in the matte camp over recent years, as all things sheer and glowy took the beauty industry by storm. Matte was almost a dirty word, in makeup circles, being associated with a heavy, caked on look when the trend was for ever decreasing levels of coverage.
But happily, with makeup as with all things in this life, seasons change*. And thanks to some pretty cool scientific innovations, matte is back, and it's better than ever.
Launching on February 1st, Lancôme's Teint Idole Ultra 24H benefits from the latest scientific advances and more than 8 years of research to provide a coverage that sounds almost contradictory: high-coverage but natural? Matte but not drying? Longwearing, but comfortable and light? Weary as we are of cosmetic houses promising us the moon, is all this just too good to be true?
Well, no actually. This foundation is really very, very good. I can't attest to the 24-hour claim but I've been testing this over the past two months and I feel very comfortable that it will stay in place for as long as it's needed. It has lasted throughout a full day of work, not budged through an after work party and stayed intact for a full day and night of shopping and lunching and cocktails and dancing.
It applies flawlessly and easily with either fingers or a brush, giving a matte, medium-to-full finish that evens out my skintone and covers up blemishes while still giving a natural, real-skin result. A little goes a very long way, and there is a wide range of shades available for all skintones - Lancôme worked with the Women of Colour Association to make this their most complete global range. I was matched to (and given) shade #35 at the launch event, a neutral shade which suits my skintone perfectly.
What do you think, will you bat for matte or go with the glow?!
Teint Idole Ultra 24H (€35) is available from February 1st, at Lancôme counters nationwide.
* And now this (wonderful) song is totally stuck in my head.
25 comments:
In my experience Lancome cosmetics are very good xoxo
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Kytzia pout in photo 3.
I've always been scared of Matte - worrying that it makes me look older - and as you know, I've a huge complex about how much older than my 29 (for two whole more days - i'm clinging to it) years I already rock. But then, i've never found a foundation that i'm happy with. and tend to just go back to some benefit tea party concealery action and then bronzer. This does look properly lovely on you though. And maybe this kind of matte would do the trick...
great review. love the pictures. Mwah x
The new generation matte foundations are lovely Sara, they're more semi matte so they have a bit of radiance to them - and then you can add glowiness with highlighter. I'd urge you to try this or the new Chanel Perfection Lumiere, both are excellent. xo
Ohh i hope they do it in crazy pale shades too - have you used estee lauder doublewear, would you be able to compare the two?
Afraid I haven't tried Doublewear, sorry Julie! But they definitely do this one in crazy pale shades, I saw 'em at the launch xo
Sounds like an amazing make up product! This is such a cool post!
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You're lucky to have skin that looks that good with no makeup! I'm not gone on dewy foundations either, they seem to run off my face no matter what brand I find, and it's always more shiny than dewy on me. This looks fab, it's a little pricey for my budget at the minute but it's definitely one I'll keep an eye out for in a few months time! Great post.
Like this alot Emma. My foundation is just about to run out too.
Joanne
http://www.balletpumpsandroses.com
xx
Never tried a matte foundation, got to say you make it sound tempting!
Give it a whirl, you won't look back! xo
LOVE this foundation :)
looks great!
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I love the matte look! It seems to finish everything nicely, but it doesn't look caked on at all. I, too, am not a huge fan of the dewy complexion look. :)
you look gorgeous!Nice post and very useful love!
xo
Arghh.. it is just so hard to find a great foundation... I am never really happy!
A flattering angle is slightly above and having your face turned at an angle. Find your sugar side by experimenting :) Front shoots are usually not that flattering and you can see most of the time your hands in front extended.. Every once in a while, hold the camera a little to the right or left, and always try to take pics with one hand, by turning your whole body slightly to the side.
You could also try to stand in front of a mirror and hold the camera out so you can see yourself in the screen even though the camera is facing you.
Hope this helps!
//Marina
xxx
In general Lancome puts out very great products. My grandmother worked for them for years and was always giving me free full size foundations, powders, etc. I really like a semi-matte myself, so I would probably love this! It looks beautiful on you:)
Gorgeous! Your skin looks flawless! xo style, she wrote
yes matte is my favorite. i already have oily skin so can't do anything that makes it any shinier! your skin is also really nice!
my photo suggestions A) use natural light B) get a good lens! C) SMILE! :D
hapatime.blogspot.com
I'm a matte lover too, I think it's the oily T-zone that has driven me demented all my life! I'll be giving this a go for sure and you look gorgeous in your photos, don't be worrying :)
Thanks for the suggestions guys! Sadly there is zero natural light in my apartment, which doesn't help... xo
I am a fan of Lancome foundations generally. I used to be a very matte girl myself, but since my skin has gone quite dehydrated over the past year or two I'm a little more cautious....interesting though...Must exert some self-control soon as I am actually quite happy with my current foundation!
I have used EL Double Wear and would say this is much better - it makes the skin look glowing and the coverage is excellent. As for the 29 year old worried about how it may look on "older" skin, well I am 53 and can tell you my skin looks just fab with this - and it's much cheaper than the new Chanel one too. I shall stick with this one!
Does it look good with flash photography?
Sounds like an amazing make up product! This is such a cool post!
Looks great in flash photography too! xo
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