24 November 2011

Modern Metallics: Estée Lauder Cyber Eyes Collection; Review + Swatches

Pure Color Cyber Eyes Gelée Powder shadows in (l-r) Cyber Teal, Cyber Green and Cyber Lilac

When Tom Pecheux joined Estée Lauder as Creative Makeup Director in November ’09, it was with the stated intention of bringing “a new energy, style and fashion edge” to the brand. From the revamped packaging to the high impact colour collections, Pecheux has consistently delivered on that promise, and never more so than with this latest limited edition collection, hitting shelves next month.

The Cyber Eyes Collection focuses on the eyes because, according to Pecheux, "A lot of drama on the eyes creates sensuality, a sexiness. Smokey eyes are sexy and playful and I wanted to give women different ways to wear the look, anytime." It's a small edit of 6 stunning shadows, 6 matching kajal liners and 3 new mascaras, in bold, modern metallics. 


That's the campaign shot to the bottom left, isn't it stunning? And it's surrounded by my shots of the pieces I was sent out by the brand.

So why is this so interesting? Well, it's the texture. Using the same technology as that gorgeous highlighter from last season’s Modern Mercury collection, the Pure Color Cyber Eyes Gelée Powder shadows are a hybrid -- the brand calls it a 'tribid' -- formulation of liquid, powder and gel. In the pan, they look like powder -- just super-shiny, high intensity, metallic, futuristic powder -- but they glide on like gel, stay put all day and, when used wet, they have the intensity of a liquid.


The shadows are available in Cyber Teal, Cyber Copper, Cyber Pink, Cyber Lilac, Cyber Silver and Cyber Green, and can be yours for €24. Stand-outs for me are the teal, which is the main shade used in the campaign imagery, and the green -- which is actually more of a blackened olive, shot through with gold. I love these kinds of colours, and to me, this shadow is something very special indeed. Used wet or dry, it's a thing of beauty to behold. Here, have a look for yourself:




The Pure Color Intense Kajal eyeliners will be €24.50 and come in shades Blackened Black, Blackened Plum, Blackened Sapphire, Blackened Cocoa, Blackened Olive (limited edition), and Electric Teal (that's the boy-o in the picture above, and it's limited edition, too).  3 new shades of Sumptuous Extreme Lash Multiplying Volume Mascara, in teal, violet and copper, round out the collection. These will be €27 each and again, that's Extreme Teal in the shots above.  

I was sent the pieces pictured to have a play with, but the collection will be available at Estée Lauder counters nationwide and online from 26th December. If you can't wait that long, it will be previewing at Brown Thomas from 28th November.

What's calling your name from the Cyber Eyes collection?
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