19 September 2011

Review of Avon Advance Techniques Professional Hair Colour in 04, Dark Brown

The shade I used, Dark Brown
Perhaps he thought he was being funny, perhaps he was really trying to help, I may never know. But one thing’s for sure, Mr Fluff took his life into his own hands on Friday evening when he leaned over and said, “You know, for a beauty blogger, you’d really want to be beautifying your own head first – gray streaks are OUT!” Well, you can just imagine how that went down. But a swift glance in the mirror confirmed that things were getting just a little out of control in the tonsorial department and perhaps, just perhaps, more time than is advised had passed since my last adventures in home hair colouring.

Luckily I just happened to have a box of Advance Techniques Professional Hair Colour from Avon on hand. I hadn’t previously used it as I’ve been lightening my hair, and the shade I was sent is 4.0, Dark Brown. But this seemed like the perfect opportunity to put this new 3-step system through its paces. And despite his previous vows of “never again”, roping in his services seemed like an oh-so-fitting punishment for the tactless Mr Fluff. 

Old Hair
Released in May this year, this product has been created in collaboration with industry experts, including celebrity hairdresser Andrew Barton, Avon’s new hair colour expert. And the company, which just celebrated its 125th anniversary, promises “100% lasting grey coverage and natural, vibrant looking colour, week after week”.



It achieves this through an innovative 3-step system to prime, colour and treat the hair: the first step is a pre-treatment, which I hadn’t encountered before in a home dye kit, and is intended to equalise hair porosity by forming a protective barrier, for even colour coverage.

The second step is the colour, which is applied as usual and left on the hair for 30 minutes. This felt on the long side to me after the 10 minutes needed for my usual home dye, Clairol Perfect 10, and I also missed the comb applicator that comes with that product. On the plus side, I didn’t think the Avon product smelled as strongly as other hair colourants I’ve tried, and the formula didn’t drip or stain.

The final step was the post-treatment, which is left on for two minutes before rinsing. Formulated with Shea Butter and Colour Shield Technology, this locks in vibrancy and shine.

New Hair!
I’m really pleased with the results – my hair looks and feels healthier, the colour is even and looks natural, and -- perhaps most importantly -- my grays are all gone; something my old favourite, for all its fancy applicators and shorter development time, didn’t fully achieve.

Available in 23 shades, Advance Techniques Professional Hair Colour costs €8 and can be ordered through your local Avon representative. Colour me impressed!
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