28 February 2011

Chanel Makeup Confidential: Inside the Makeup Studio

I recently shared Chanel's adorably quirky little video, the brainchild of Peter Philips, who has been Global Makeup Creative Director since 2008.

In his time at the helm, I think Philips has been really successful in subtly moving the brand forward, introducing new and updated products, textures and formulas, while injecting just the right amount of edginess to keep Madame Chanel, controlling perfectionist that she was, from turning in her grave. Though with those temporary tattoos, she may have come close...

Now he's gone one step further with the creation of Chanel Makeup Confidential: Inside the Makeup Studio, a digital platform dedicated to showcasing Philips' latest creations. With its daring dancing animations, the site has such a lovely, playful and thoroughly modern feel - reflecting Philips' innovation and creativity, while remaining true to the essence of this hugely iconic luxury brand.

Yep, you could say I'm a fan.

I've just enjoyed exploring the content (and the soundtrack!) on the site and was wowed by this look, created in minutes by makeup artist Lisa Eldridge, using products from this Spring's Les Perles Des Chanel collection.

I'm off to stick on a bit of Black Pearl, currently the only piece of the collection in my possession. I say currently...

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